Transforming Sales Performance Through Expert Knowledge
Leverage two decades of industry-leading sales expertise to transform your business outcomes and achieve sustainable growth.
My expertise
Om mig
I have had the rare privilege of closing deals everywhere from living rooms in Sweden to boardrooms in Southeast Asia - starting with vacuum cleaners sold door-to-door, and eventually closing a 132 million SEK defense contract.Over the years, I have built sales teams from the ground up across cultures and continents, leading conversations in settings as varied as South African townships and executive offices in Europe and Asia.What I have learned (and what I’ve now distilled into the the EASE-Method™) is a calm, structured approach to selling that works across industries, price points, and personalities. It’s the result of thousands of real-world conversations, where trust had to be earned and results truly mattered.The clients who adopt this approach don’t just close more deals - they do it with clarity, confidence, and higher margins, all while staying grounded in who they are.

Lux International
Business Sweden
Cibes Lift
Ovzon
Testimonials
I used to hate sales calls. Now I actually look forward to them. I feel in control instead of scrambling. Clients open up, and objections feel like opportunities, not threats.
Area Sales Manager
Just wanted to say THANK YOU — I’ve never felt this confident in a sales conversation. The way you explained trust and discovery flipped something in my brain.
Business Developer
Thanks for visiting me!
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