Transforming Sales Performance Through Expert Knowledge

Leverage two decades of industry-leading sales expertise to transform your business outcomes and achieve sustainable growth.

My expertise

Sales Training (B2C & B2C)

International Expansion

Team Leadership

Sales Strategy Development

Sales Analytics

Om mig

I have had the rare privilege of closing deals everywhere from living rooms in Sweden to boardrooms in Southeast Asia - starting with vacuum cleaners sold door-to-door, and eventually closing a 132 million SEK defense contract.Over the years, I have built sales teams from the ground up across cultures and continents, leading conversations in settings as varied as South African townships and executive offices in Europe and Asia.What I have learned (and what I’ve now distilled into the the EASE-Method™) is a calm, structured approach to selling that works across industries, price points, and personalities. It’s the result of thousands of real-world conversations, where trust had to be earned and results truly mattered.The clients who adopt this approach don’t just close more deals - they do it with clarity, confidence, and higher margins, all while staying grounded in who they are.

Testimonials

I used to hate sales calls. Now I actually look forward to them. I feel in control instead of scrambling. Clients open up, and objections feel like opportunities, not threats.

Area Sales Manager

Just wanted to say THANK YOU — I’ve never felt this confident in a sales conversation. The way you explained trust and discovery flipped something in my brain.

Business Developer

My confidence on Zoom has skyrocketed. No more rambling. No more hoping they’ll say yes. I lead now — and it works.

Sales consultant

Thanks for visiting me!

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